"Sundance came to us to direct four short films to play in front of the festival’s discerning audiences at each event screening. This year’s campaign extols a message of “Renewed Rebellion” and “Sundance Reminded,” urging festival-goers to look forward by looking back at the festival’s iconoclastic, anti-establishment origins. In keeping with the theme, we broke out the scissors and glue (and laser cutters and optical fibers) to create a series of original hand-crafted animations".
Experimental video by Mexican artist López Cohuatl. Tecnics: Liquid Plasmart / StopMotion. Music: "Love dog" / Tv on the radio.
New Bud Light's TV campaign. It reminds me the also new Wieden & Kennedy's campaign for Career Builders. Bud Light's agency: DDB. Art Director/Associate CD: Galen Graham. Art Director: Jamie Overkamp. Copywriter/Associate Creative Director: Jason Karley. Copywriter: John Hart. Director: Erich Joiner.
Yang Fudong's Short film for prada Spring/Summer 2010. "Inspired by the Chinese adage that »the whole years work depends on a good start in spring«, this bold and beautiful film represents an exciting new direction for Pradas visual communications at the start of this decade".
The people from Universal Everything has just launched their 2010 reel.
New transmedia-storytelling/brand-entertainment experience developed by Perfect Fools, the Swedish film unit Happy Fiction, and Sundance Festival Award winner Jens Jonsson for McDonald’s. You can check out the whole project here.
Experimental motion graphic project by Andrew Morev.
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