En forma de parodia de un spot de perfume, el artista Francesco Vezzolli presenta un falso perfume llamado Greed. Dirigido por Roman Polanski y con Michelle Williams y Natalie Portman como protagonistas. La premiere del film final se presenta en la galería Gagosian en Roma.
"According to Dazed Digital, Vezzoli -fully immersed himself into trying to answer the question of what it takes to attract people to a perfume and now to replicate the media build-up seen of a perfume campaign.- Low-hanging fruit, but entertaining nonetheless".
