Ilta-Sanomat is the biggest and oldest daily tabloid in Finland. People were consuming more and more of Ilta-Sanomat online, but at the same time buying less of the paper.So Ilta-Sanomat reinvented the paper to better serve the situation, giving the two medias a role of their own. The web was to tell the news as they happens and let people interact. And the paper was to reveal the stories behind the news and go deeper. hasan & partners Helsinki brought it to TV.
