"Directors Grady Hall and Mark Kudsi collaborated closely with Motion Theory illustrators, designers, animators and compositors, creating an explosive multimedia panorama of NFL action for Leo Burnett Chicago and Samsung. To capture the essence of every run, pass, and hit, the directors employed a Phantom camera at 1000 frames per second, rigged to a speed dolly that could keep up with even the fastest player. Motion Theory artists used this footage as a starting point, meticulously adding illustration to every frame, creating CG grass, and generally emphasizing every detail of the action in order to magnify the energy of the game".
