Based on the tragically funny tale of an American Park Ranger, Roy Sullivan, the highlight of the campaign is a TV commercial set in a game park in 1940s Americana. Despite dedicating thirty years of his life to assiduously serving Mother Nature, Sullivan was struck by lightning seven times before finally giving up on his environmental good deeds. The Lowe Bull commercial reconstructs Sullivan’s story with the message that while poor Roy has the right to bear a grudge against Mother Nature and stop doing her favours, the rest of us don’t.
Agency: Lowe Bull. Creatives: Rui Alves / Eoin Welsh, Chris Charoux and Matthew Berge. Director: Greg Gray
